Apartment Therapy is a blog focusing on interior design. It was launched by Maxwell Ryan in 2001. Ryan is an interior designer who turned to blog (the moniker “the apartment therapist”). The blog has reached 20 million followers and has expanded into a full-scale media company.
Main topics covered: Lifestyle and interior design, design tips, DIY how-tos, shopping guides.
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The primary source of income: product sales, affiliate links